About Me
Charles Orndorff has developed a career characterized by steady progression, operational accountability, and long-term leadership across several business sectors. Based in North Carolina, he currently serves as President of Alpha Investments, relying on experience gained through years of hands-on roles in sales, operations, technology, and executive management. His professional path reflects consistency, measured decision-making, and a focus on building sustainable business practices.
He earned a Bachelor of Science in Management Information Systems with a concentration in general management from Radford University. He later completed a Doctor of Management in Information Systems with a specialization in management through a business school program. This academic foundation supported his ability to understand organizational systems, evaluate processes, and lead teams with clarity and balance as his responsibilities expanded over time.
Early Professional Experience
He began his career in 1994 as a Territory Sales Representative with a beverage bottling organization in Virginia. In this role, he was responsible for managing assigned territories, maintaining customer relationships, and meeting defined sales objectives. This early experience provided exposure to structured sales environments, performance expectations, and individual-level accountability. Charles remained in this position until 1997, building skills that would later support broader leadership roles.
After this period, he transitioned into an Operations Manager position with a large industrial supply distributor. The organization supported businesses through a wide range of products and supply chain solutions. In this role, he gained practical experience overseeing inventory management, coordinating logistics, and supporting daily operational planning. His responsibilities required attention to process efficiency, accuracy, and consistent execution, reinforcing the importance of operational discipline in helping business performance.
Regional Sales Leadership
Following his operations experience, he moved into a Regional Sales Director role with a national nutrition retail organization, overseeing markets in North Carolina and Northern Virginia. In this position, he was responsible for regional sales performance, cost management, and operational consistency across multiple store locations. He worked closely with store and district leaders to align performance goals with company initiatives.
His responsibilities included setting sales targets, reviewing product trends, and identifying opportunities for improvement through performance analysis. Charles Orndorff was also involved in recruiting, training, and evaluating management teams while overseeing inventory control, merchandising standards, and promotional execution. In addition, he managed regional budgeting, staffing plans, scheduling, and payroll, ensuring efficient operations and compliance across all locations.
Experience in Technology Services
In 2005, he transitioned into a post-sales project management role with a technology services organization based in Charlotte. In this position, he managed network and IT infrastructure projects after contracts were finalized. His role involved coordinating with internal engineering teams, external vendors, and client stakeholders to manage timelines, resolve issues, and ensure project delivery met agreed expectations.
This work required structured planning, consistent communication, and close oversight to support smooth transitions from project kickoff to completion. He played a key role in ensuring solutions were delivered within scope and aligned with client needs, supporting upgrades to existing systems and broader technology initiatives.
Expanded Regional Oversight
After his work in project management, Charles accepted a Regional Sales Manager position with a services organization, overseeing operations across the Raleigh and Charlotte regions for two years. In this role, he focused on sales development, client relationships, and regional performance oversight. His responsibilities required balancing revenue objectives with service quality and operational coordination across multiple locations.
Executive Operations and Workforce Management
In 2010, he joined an electrical staffing organization as Chief Operating Officer and Vice President of Operations, and remained with the company for more than 15 years. The organization specializes in providing pre-screened electrical professionals for commercial and industrial construction projects, supporting contractors and construction firms nationwide.
In this executive role, he oversaw daily operations, workforce deployment, and service delivery. His responsibilities included ensuring consistent placement of qualified personnel, strengthening client relationships, and supporting reliable project staffing. He also directed budgeting and resource allocation, improved client service processes, and oversaw the development of internal systems that supported operational efficiency and scalability.
Throughout his tenure, he played an active role in talent development, mentoring teams, shaping company culture, and supporting expansion into new markets. His leadership emphasized structure, accountability, and long-term planning. Through each stage of his career, Charles Orndorff has remained focused on building dependable processes, supporting teams, and contributing to sustainable organizational growth, a professional commitment that continues to define him.